Strategic finance is all about assessing what a company really needs. In the case of Grovemere Property Management, they needed a company that would allow them to have increased cash flow, while still remaining true to their core principles. Many banks were mostly about treating them as a number. Yet Santander saw things very differently.
It's really all about the connections between businesses and banks. Everyone wants to know who they are working with, and what's expected out of them. Going with a company that treats you like a number is downright soul crushing. Connecting into an alliance with a bank that understands how personal business truly is …well, that's a win-win on both sides.
Not sure how it all worked out? Check out this video and see Santander's unique approach to personal relations in the fast paced business world. After you watch the video, perhaps you might find that your business could use a little extra personal touch as well. Good luck!